One of the most important aspects of retail is ensuring that your store and products appear attractive and enticing to potential customers. This effect can be achieved in a variety of ways but one of the most underrated means of drawing in customers is through proper lighting. In today’s blog we will be looking at the benefits of improving your storefront display lighting.
Highlight Products
Improving your storefront display lighting allows merchandisers to draw attention to specific products and promotions. This lighting can also make a product seem more enticing, which can drive sales. Good lighting can also allow customers to better examine the details of the products on display. Improper lighting can distort the look of products by muting colors and hiding features. You can also use lighting to draw attention across a display to a specific point, guiding the potential customers eye into the store itself, making them more likely to enter and make a purchase.
Setting the Mood
The right lighting can be used to evoke an emotional response in your customers, examples include using warm lighting to create a cozy, welcoming atmosphere or using bright vibrant lighting to create an exciting, high-energy environment. Creating the right atmosphere with lighting can make customers want to spend more time in your store and therefore they will be more likely to make a purchase.
Enhanced Efficiency
Lighting can represent a significant cost sink for a business but there are ways to both improve your lighting and maintain energy efficiency. Modern lighting solutions such as LED lights both improve the lighting quality of your displays and are more energy efficient than traditional incandescent or fluorescent bulbs.
We hope we have been able to show you the potential benefits of improving your storefront lighting. If you have any questions about improving your storefront display lighting please feel free to contact us for a free consultation.
If you are interested in outdoor lighting, give Northern Lights a call on the Lower Mainland at (604) 357-4781. This is our area of expertise and we are experts on outdoor lighting.
